Le Neuro Consommateur

Autor: Anne-Sophie Bayle-Tourtoulou
Publisher: Editions Eyrolles
ISBN: 2212078935
File Size: 63,57 MB
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Alors que le consommateur se croit conscient et rationnel, son cerveau prend, le plus souvent, des décisions inconscientes et irrationnelles. Fondé sur de multiples recherches neuroscientifiques et sur de nombreuses applications en entreprises, cet ouvrage est le premier livre fondamental apportant une vision complète et approfondie sur "les décisions d'achats inconscientes et instinctives des consommateurs". Il présente de nouvelles approches pour le marketing et la communication en intégrant l'influence sur le comportement des consommateurs des marques sensorielles, des "nudges", de l'émergence d'une conscience collective émanant des réseaux sociaux... S'interdisant tout prosélytisme, il contribue à améliorer la qualité du marketing et de la communication ; il permet aussi à chaque client de faire des achats raisonnés en le sensibilisant aux artifices utilisés pour le séduire.

Comment Les Neurosciences D Montrent La Psychanalyse

Autor: Gérard Pommier
Publisher: Flammarion
ISBN: 2081261103
File Size: 58,80 MB
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Les recherches sur le cerveau ont tant progressé ces dernières années que notre conception de l’homme en est bouleversée : le corps ne serait plus qu’une « machine » dont il suffirait de réparer les rouages en cas d’avarie ; les sentiments comme l’amour, le désir, des créations comme la poésie ne seraient plus qu’une question d’hormones et de connexions nerveuses ; quant à l’activité psychique, les rêves, l’inconscient, les symptômes, de bons médicaments les disciplineraient. Éternel débat que les neuroscientifiques invitent les psychanalystes à remettre sur le métier. Or peut-il y avoir deux approches différentes, voire contradictoires, d’un même phénomène ? Ce livre fait justice de cette opposition infondée, qui doit surtout sa force à une méconnaissance des processus cérébraux et de la vie psychique. Du reste, nombre de découvertes neurophysiologiques apportent de l’eau au moulin de Freud et montrent comment le langage modélise le corps beaucoup plus profondément que le symptôme hystérique ne le laissait prévoir. Cette mise en tension du corps par le langage est si importante que nombre de résultats de la neurophysiologie ne peuvent être interprétés sans la psychanalyse. Plusieurs questions aussi essentielles que celle de la conscience, par exemple, demeurent insolubles sans le concept d’inconscient. En mesurant l’apport des neurosciences à la psychanalyse, on commence à avoir une idée plus précise de ce qu’est un « sujet », mais aussi de ce corps dont nous sommes si conflictuellement les curieux locataires...

Heureux D Apprendre L Cole

Autor: Catherine Gueguen
Publisher: Les Arènes
ISBN: 2352048745
File Size: 50,61 MB
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Les enfants, dès tout petits, sont émerveillés d’apprendre. Pourtant l’école devient ensuite, pour beaucoup d’entre eux, synonyme d’anxiété ou d’échec. Aujourd’hui, les connaissances scientifiques sur le cerveau bouleversent notre approche de l’éducation. Les neurosciences affectives et sociales montrent qu’une relation chaleureuse et empathique génère un cercle vertueux : l’enfant se sent compris, il est motivé, sa réussite scolaire augmente et l’enseignant se sent compétent. À l’inverse, l’éducation punitive produit un effet contraire à celui recherché. Quant à la dévalorisation et aux humiliations verbales, elles ont un impact aussi néfaste que les coups. Dans ce livre majeur, Catherine Gueguen analyse les règles fondamentales et les formations qui permettent aux adultes comme aux enfants de développer leurs compétences émotionnelles et sociales. L’empathie, cela s’apprend, l’écoute peut se renforcer, l’attention à soi et aux autres se travaille... Tous les enfants peuvent être « heureux d’apprendre » ! Et les adultes, heureux de les accompagner sur ce chemin !

Positive Neuroscience

Autor: Joshua D. Greene
Publisher: Oxford University Press
ISBN: 0199977941
File Size: 55,34 MB
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How do we thrive in our behaviors and experiences? Positive neuroscience research illuminates the brain mechanisms that enable human flourishing. Supported by the John Templeton Foundation's Positive Neuroscience Project, which Martin E. P. Seligman established in 2008, Positive Neuroscience provides an intersection between neuroscience and positive psychology. In this edited volume, leading researchers describe the neuroscience of social bonding, altruism, and the capacities for resilience and creativity. Part I (Social Bonds) describes the mechanisms that enable humans to connect with one another. Part II (Altruism) focuses on the neural mechanisms underlying the human ability and willingness to confer costly benefits on others. Part III (Resilience and Creativity) examines the mechanisms by which human brains overcome adversity, create, and discover. Specific topics include: a newly discovered nerve type that appears to be specialized for emotional communication; the effects of parenting on the male brain; how human altruism differs from that of other primates; the neural features of extraordinary altruists who have donated kidneys to strangers; and distinctive patterns of brain wiring that endow some people with exceptional musical abilities. Accessible to a broad academic audience, from advanced undergraduates to senior scholars, these subjects have generated a fascinating and highly convergent set of ideas and results, shaping our understanding of human nature.

Matlab For Neuroscientists

Autor: Pascal Wallisch
Publisher: Academic Press
ISBN: 0123838371
File Size: 51,83 MB
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MATLAB for Neuroscientists serves as the only complete study manual and teaching resource for MATLAB, the globally accepted standard for scientific computing, in the neurosciences and psychology. This unique introduction can be used to learn the entire empirical and experimental process (including stimulus generation, experimental control, data collection, data analysis, modeling, and more), and the 2nd Edition continues to ensure that a wide variety of computational problems can be addressed in a single programming environment. This updated edition features additional material on the creation of visual stimuli, advanced psychophysics, analysis of LFP data, choice probabilities, synchrony, and advanced spectral analysis. Users at a variety of levels—advanced undergraduates, beginning graduate students, and researchers looking to modernize their skills—will learn to design and implement their own analytical tools, and gain the fluency required to meet the computational needs of neuroscience practitioners. The first complete volume on MATLAB focusing on neuroscience and psychology applications Problem-based approach with many examples from neuroscience and cognitive psychology using real data Illustrated in full color throughout Careful tutorial approach, by authors who are award-winning educators with strong teaching experience

Mayo Clinic Medical Neurosciences

Autor: Eduardo E. Benarroch
Publisher: Oxford University Press
ISBN: 0190209429
File Size: 21,72 MB
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Fully updated and revised according to student feedback, the sixth edition of Mayo Clinic Medical Neurosciences: Organized by Neurologic System and Level provides a systematic approach to anatomy, physiology, and pathology of the nervous system inspired by the neurologist's approach to solving clinical problems. This volume has 4 sections: 1) an overview of the neurosciences necessary for understanding anatomical localization and pathophysiologic characterization of neurologic disorders; 2) an approach to localizing lesions in the 7 longitudinal systems of the nervous system; 3) an approach to localizing lesions in the 4 horizontal levels of the nervous system; and 4) a collection of clinical problems. This book provides the neuroscience framework to support the neurologist in a clinical setting and is also a great resource for neurology and psychiatry board certifications. This is the perfect guide for all medical students and neurology, psychiatry, and physical medicine residents at early stages of training. New to This Edition - A chapter devoted to multiple-choice questions for self-assessment - Discussion of emerging concepts in molecular, cellular, and system neurosciences - New chapters on emotion and consciousness systems - Incorporation of new discoveries in neuroimaging and an appendix for tables of medications commonly used to treat neurologic disorders

Law And Neuroscience

Autor: Owen D. Jones
Publisher: Wolters Kluwer Law & Business
ISBN: 1454847034
File Size: 36,95 MB
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The implications for law of new neuroscientific techniques and findings are now among the hottest topics in legal, academic, and media venues. Law and Neuroscience – a collaboration of professors in law, neuroscience, and biology – is the first coursebook to chart this new territory, providing the world’s most comprehensive collection of neurolaw materials. Features: Designed from the ground up with extensive e-capability in mind, with each e-chapter extensively linked to outside sources. Technical subjects explained in an accessible and user-friendly manner. Extensive glossary of key terms. Covers highly current material; over 60% of the cases and publications included were published since 2008

Neuroscience For The Study Of Communicative Disorders

Autor: Subhash Chandra Bhatnagar
Publisher: Lippincott Williams & Wilkins
ISBN: 9780781723466
File Size: 56,90 MB
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This revised, updated Second Edition continues to give students a strong foundation in neuroanatomy as it applies to speech-language pathology and audiology. New features include: additional and revised color illustrations and tables to reinforce technical details; an expanded clinical discussion section with more case studies; and a technical glossary in the appendix. This concise, yet comprehensive, user-friendly book is the only neuroscience text that meets the educational needs of students who study communication disorders. For more information, visit http://connection.LWW.com/go/bhatnager.

Mind Brain Education

Autor: David A. Sousa
Publisher: Solution Tree Press
ISBN: 1935542214
File Size: 34,37 MB
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Understanding how the brain learns helps teachers do their jobs more effectively. Primary researchers share the latest findings on the learning process and address their implications for educational theory and practice. Explore applications, examples, and suggestions for further thought and research; numerous charts and diagrams; strategies for all subject areas; and new ways of thinking about intelligence, academic ability, and learning disability.

Neuroscience And Philosophy

Autor: M. R. Bennett
Publisher: Columbia University Press
ISBN: 9780231140447
File Size: 31,30 MB
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Neuroscience and Philosophy begins with an excerpt from Philosophical Foundations of Neuroscience, in which Maxwell Bennett and Peter Hacker question the conceptual commitments of cognitive neuroscientists. Daniel Dennett and John Searle then criticize their position, and Bennett and Hacker respond. Their impassioned exchange encompasses a wide range of central themes: the nature of consciousness, the bearer and location of psychological attributes, the intelligibility of so-called brain maps and representations, the notion of qualia, and the relationships between mind, brain, and body. Pulling all of these strands together, Daniel Robinson then explains why this confrontation is so crucial to the understanding of neuroscientific research. Clearly argued and thoroughly engaging, the authors present fundamentally different conceptions of philosophical method, cognitive-neuroscientific explanation, and human nature, and their debate will appeal to anyone interested in the relation of mind to brain, of psychology to neuroscience, of causal to rational explanation, and of consciousness to self-consciousness.