Content Strategy For The Web

Autor: Kristina Halvorson
Publisher: New Riders
ISBN: 9780321648723
File Size: 62,46 MB
Format: PDF, Kindle
Read: 1910
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If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

The King Of Content

Autor: Keach Hagey
Publisher: HarperCollins
ISBN: 006265411X
File Size: 47,80 MB
Format: PDF, ePub, Mobi
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The remarkable story of Sumner Redstone, his family legacy, and the battles for all he controls. Sumner Murray Redstone, who lived by the credo "content is king," leveraged his father’s chain of drive-in movie theaters into one of the world’s greatest media empires through a series of audacious takeovers designed to ensure his permanent control. Over the course of this meteoric rise, he made his share of enemies and feuded with nearly every member of his family. In The King of Content, Keach Hagey deconstructs Redstone’s rise from Boston’s West End through Harvard Law School to the highest echelons of American business. Today the ninety-five-year-old mogul’s life has become a tabloid soap opera, the center of acrimonious legal battles throughout his vast holdings, which include Paramount Pictures and two of the largest public media companies, Viacom and CBS. At the heart of these lawsuits is Redstone’s tumultuous love life and complicated relationship with his children. Redstone’s daughter, Shari, has emerged as his de facto successor, but only after she ousted his closest confidant in a fierce power struggle. Yet Redstone’s assets face an existential threat that goes beyond his family, disgruntled ex-girlfriends, or even the management of his companies: the changing nature of media consumption. As more and more people cut their cable cords, CBS, with its focus on sports and broadcast TV, has held steady, while Viacom, with its once-great cable channels like MTV and Nickelodeon, has suffered a precipitous fall. As their rivals merge, the question is whether Shari’s push to undo her father’s last big strategic maneuver and recombine CBS and Viacom will be enough to shore up their future. A biography and corporate whodunit filled with surprising details, The King of Content investigates Redstone’s impact on business and popular culture, as well as the family feuds, corporate battles, and questionable alliances that go back decades—all laid bare in this authoritative book.

Content Analysis

Autor: Klaus Krippendorff
Publisher: SAGE
ISBN: 1412983150
File Size: 40,10 MB
Format: PDF, Docs
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Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research—a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

Content Based Instruction In Foreign Language Education

Autor: Stephen B. Stryker
Publisher: Georgetown University Press
ISBN: 9781589018402
File Size: 11,70 MB
Format: PDF, Kindle
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This book offers concrete and practical ideas for implementing content-based instruction—using subject matter rather than grammar—through eleven case studies of cutting-edge models in a broad variety of languages, academic settings, and levels of proficiency. The highly innovative models illustrate content-based instruction programs for both commonly and less-commonly taught languages—Arabic, Croatian, French, German, Indonesian, Italian, Russian, Serbian, and Spanish—and for proficiency levels ranging from beginners to fluent speakers. They include single-teacher and multi-teacher contexts and such settings as typical language department classrooms, specialty schools, intensive language programs, and university programs in foreign languages across the curriculum. All of the contributors are pioneers and practitioners of content-based instruction, and the methods they present are based on actual classroom experiences. Each describes the rationale, curriculum design, materials, and evaluation procedures used in an actual curriculum and discusses the implications of the approach for adult language acquisition.

Examining Pedagogical Content Knowledge

Autor: Julie Gess-Newsome
Publisher: Springer Science & Business Media
ISBN: 9781402002755
File Size: 10,69 MB
Format: PDF, ePub, Docs
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Since its emergence over two decades ago, the construct of pedagogical content knowledge (PCK) has significantly impacted preservice and inservice teacher education, educational policy, and educational research. PCK has served to re-focus educators' attention on the important role of subject matter in educational practice and away from the more generic approach to teacher education that dominated the field prior to 1975. This ambitious text is the first of its kind to summarize the theory, research, and practice related to pedagogical content knowledge. The audience is provided with a functional understanding of the basic tenets of the construct as well as its applications to research on science teacher education and the development of science teacher education programs. The authors are prominent educators representing a variety of subject matter areas and K-12 grade levels. Although the focus of the text is science education, it should provide valuable reading for any individuals with interests in professional teacher education.

The Content Of The Form

Autor: Hayden White
Publisher: JHU Press
ISBN: 9780801896149
File Size: 28,47 MB
Format: PDF, Mobi
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The secret of the process by which consciousness invests history with meaning resides in "the content of the form,in the way our narrative capacities transform the present into a fulfillment of a past from which we would wish to have descended.

Cambridge Academic Content Dictionary Reference Book With Cd Rom

Autor: Cambridge University Press
Publisher: Cambridge University Press
ISBN: 9780521691963
File Size: 13,38 MB
Format: PDF, ePub, Docs
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The Cambridge Academic Content Dictionary defines the vocabulary students need to succeed in high school and beyond. Entries cover more than 2,000 content-area vocabulary items, as well as general academic vocabulary and full coverage of everyday words and phrases. The CD-ROM lets students search for vocabulary by subject area, includes audio of all entry words, offers word family and frequency information, and has a thesaurus and instant lookup feature.