Creare Prodotti E Servizi Per Catturare I Clienti Hooked

Autor: Nir Eyal
Publisher: Edizioni LSWR
ISBN: 8868952424
File Size: 67,35 MB
Format: PDF, ePub, Mobi
Read: 8467
Download or Read Book
Perché alcuni prodotti e servizi catturano l’attenzione del grande pubblico, mentre altri fanno flop? Che cos’hanno in più per coinvolgerci fino a creare nuove abitudini? Esiste un pattern di fondo per spiegare il modo in cui le tecnologie ci “agganciano”? Nir Eyal risponde a queste domande (e a molte altre), spiegando il Modello Hook, un processo in quattro fasi incorporato nei prodotti di molte aziende di successo per incoraggiare sottilmente il coinvolgimento dei clienti e modificarne i comportamenti. Attraverso ripetuti “cicli Hook”, questi prodotti raggiungono il loro obiettivo finale di portare gli utenti a tornare ancora e ancora, senza bisogno di pubblicità costose o di campagne insistenti. Agganciati (Hooked) è basato su anni di ricerca, consulenza ed esperienza pratica dell’autore. È il libro che Nir Eyal avrebbe desiderato avere quando era un fondatore di start-up: non una teoria astratta, ma uno strumento pratico per creare prodotti migliori che la gente vorrà acquistare.

Contagious

Autor: Jonah Berger
Publisher: Simon and Schuster
ISBN: 1451686587
File Size: 71,76 MB
Format: PDF, ePub, Docs
Read: 2361
Download or Read Book
Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or ideas contagious. Why do some products get more word of mouth than others? Why does some online content go viral?

Growth Hacker Marketing

Autor: Ryan Holiday
Publisher: Penguin
ISBN: 069817691X
File Size: 22,76 MB
Format: PDF, ePub, Mobi
Read: 3489
Download or Read Book
A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you’re responsible for building awareness and buzz for a product or service, this is your road map.

Webs Of Influence The Psychology Of Online Persuasion

Autor: Nathalie Nahai
Publisher: Pearson UK
ISBN: 1292134623
File Size: 64,94 MB
Format: PDF, ePub
Read: 8182
Download or Read Book
With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way.

Purple Cow

Autor: Seth Godin
Publisher: Penguin UK
ISBN: 0141924861
File Size: 21,80 MB
Format: PDF, Docs
Read: 2126
Download or Read Book
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

The Juventus Story

Autor: Marco La Villa
Publisher: Rizzoli International Publications
ISBN: 9780847849574
File Size: 45,59 MB
Format: PDF, Kindle
Read: 296
Download or Read Book
The comprehensive story of the legendary Italian soccer club. A companion to the acclaimed documentary film Black and White Stripes: The Juventus Story, this book chronicles the team's dramatic journey alongside its longtime devoted owners, the Agnelli family. Boasting thirty-three Serie A titles and two European championships, the "Black and White Stripes" are the only major professional sports club that has had the same owners for nearly a century, a legacy that is evident through the visible bond between the family and the club, but which is ultimately tested by competition and tragedy.Unfolding like a stage drama, the book mirrors key moments in the club's history throughout a series of acts that include championships, scandal, family tragedy, and some of the best players the game has ever seen, including Michel Platini, Antonio Conte, Alessandro del Piero, Zinedine Zidane, and Andrea Pirlo. The engaging narrative tells a heartfelt story of a persevering team and the triumph of the human spirit. Highly entertaining and fact-filled, this revelatory book features never-before-seen archival material, with photographs, interviews, and documents that soccer fans the world over will enjoy.

Captivate

Autor: Vanessa Van Edwards
Publisher: Penguin
ISBN: 0399564489
File Size: 65,57 MB
Format: PDF, Kindle
Read: 2485
Download or Read Book
"Wish you knew exactly what to say in awkward social situations? Do you want a formula for charisma? Do you want to know exactly what to say to your boss, your date, or your mother-in-law? You need to know how people work. As a human behavior investigator, VanessaVanEdwardsstudies the hidden forces that drive our behavior patterns in her lab--and she's cracked the code. InCaptivateshe shares a wealth ofvaluable shortcuts, systems and behavior hacks for taking charge of their interactions at work, at home, and in any social situation.These aren't the people skills you learned in school. This is the first comprehensive, science backed, real life manual on human behavior and a completely new approach to building connections. Just like knowing the right formulas to use in chemistry, or the right programming language to write code, the hacks in this book are simple ways to solve for people. For example: -The Social Game Plan: Every party, networking event and social situation has a predictable map - discover how to work a room and the sweet spot for making the most connections. -The 7 Microexpressions: Learn how to speed-read the 7 universal facial expressions and how they can be used to predict people's emotions. -Conversation Sparks: All conversations can be hacked--if you know how certain words generate dopamine in the people you meet. When you understand the laws of human behavior you can get along with anyone, and your influence, impact, and income will increase as a result. What's more, you will improveyour interpersonal intelligence, make a killer first impression, and build rapport quickly and authentically in any situation--negotiations, interviews, parties, and pitches. You will never interact in the same way again"--

Always Red

Autor: Isabelle Ronin
Publisher: Sourcebooks, Inc.
ISBN: 1492658499
File Size: 35,70 MB
Format: PDF, ePub, Mobi
Read: 3640
Download or Read Book
The highly anticipated and epic conclusion to the Chasing Red duology "Red," Caleb whispered. "Do you know how I felt when you left me?" I looked into his eyes. The emotion I saw in them, the intensity, and the tenderness filled up my throat. "I felt ruined. Because, Red, every time you break me apart, you put me back together. And I always come out better than before." "So," he cupped my face, stroking my cheek with his thumb. "Ruin me." Chasing Red Duology: Chasing Red (Book 1) Always Red (Book 2) Praise for Chasing Red: "Chasing Red is a perfectly sweet romance, with just the right amount of spice."—Foreword Reviews "Readers will be chomping at the bit while waiting for the next installment!"—RT Book Reviews "Readers will swoon over Caleb."—Publishers Weekly

Business Models For Teams

Autor: Tim Clark
Publisher: Penguin
ISBN: 0735213356
File Size: 64,36 MB
Format: PDF, ePub, Docs
Read: 8925
Download or Read Book
In 2010, Tim Clark helped create Business Model Generation, a groundbreaking global bestseller on how enterprises deliver value customers. In 2012, Clark and partner Bruce Hazen followed up with Business Model You, pioneering the personal business model technique for individuals. In their new book, Clark and Hazen turn this sights on teams, showing managers how much better their enterprises function when individuals and teams know their role in creating value for customers. Even great leaders face management problems every day. Do we have the right people in the right seats? How do they know what is a priority? Are we making it clear to everyone--across meetings, reports, and projects--how the enterprise creates value, and how each team member fits in? Through case studies, brief exercises and easy-to-follow visuals, Clark and Hazen show how leaders of any group, regardless of size, can help people work independently and passionately toward shared goals without excessive turnover, training, or culture building exercises. While any leader will benefit from Business Model For Teams, it is the ideal book for those confronting big market changes or overseeing new groups of colleagues.

Hacking Growth

Autor: Sean Ellis
Publisher: Currency
ISBN: 0451497228
File Size: 25,58 MB
Format: PDF
Read: 4729
Download or Read Book
The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.