Seducing The Subconscious

Autor: Robert Heath
Publisher: John Wiley & Sons
ISBN: 0470974885
File Size: 71,67 MB
Format: PDF, Kindle
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"Seducing the Subconscious reveals how this brave new advertising world works, using illustrative examples of advertising campaigns that have been hugely successful without anyone quite being able to recall what they were trying to communicate"--

My Love Story

Autor: Tina Turner
Publisher: Simon and Schuster
ISBN: 1501198262
File Size: 18,40 MB
Format: PDF, Docs
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Tina Turner—the long-reigning queen of rock & roll and living legend—sets the record straight about her illustrious career and complicated personal life in this eye-opening and compelling memoir. From her early years in Nutbush, Tennessee to her rise to fame alongside Ike Turner to her phenomenal success in the 1980s and beyond, Tina candidly examines her personal history, from her darkest hours to her happiest moments and everything in between. My Love Story is an explosive and inspiring story of a woman who dared to break any barriers put in her way. Emphatically showcasing Tina’s signature blend of strength, energy, heart, and soul, this is a gorgeously wrought memoir as enthralling and moving as any of her greatest hits.

Comedy Writing Secrets

Autor: Mel Helitzer
Publisher: Writer's Digest Books
ISBN: 9781582973579
File Size: 45,55 MB
Format: PDF, ePub, Docs
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The Only Handbook for Humor Writers! "What is comedy? Comedy is the art of making people laugh without making them puke."—Steve Martin Become the funniest person in the room! With Comedy Writing Secrets, 2nd edition, you can master the fundamentals of humor writing and turn your comedic talent into a well-paying pursuit. For more than a decade, Comedy Writing Secrets has been giving aspiring comedians a leg up on the competition. In this expanded new edition, Mel Helitzer, named the "funniest professor in the country" by Rolling Stone magazine, and funnyman Mark Shatz pack in even more insight and instruction, including: Humor writing exercises to punch up your jokes Extra information on writing for sitcoms and stand-up Comedic brainstorming techniques using associations and listings Exclusive tips for writing humor for specific markets like editorials, columns, speeches, advertising, greeting cards, t-shirts, and more Tap into your comedic genius with Comedy Writing Secrets, 2nd edition, and you'll always leave 'em laughing!

Anti Ageing Medicine

Autor: Astrid Stuckelberger
Publisher: vdf Hochschulverlag AG
ISBN: 3728131954
File Size: 11,10 MB
Format: PDF, ePub, Mobi
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The 21st century technological development is revolutionizing medicine and health care, bringing new hopes to human suffering by offering cures and treatments which were unthinkable a few decades ago. This is where anti-ageing medicine finds its niche. Anti-ageing medicine aims at slowing, arresting, and reversing phenomena associated with ageing by merging biotechnological innovation and engineered solutions. Ideally, by means of the newest medical technology, the "body machinery" should be kept fit and at peak performance all life long. Early detection of age-related dysfunction should thus be "fixed" at any age with interventions such as metabolic fine tuning, enhancement, regeneration, restoration or replacement of "body parts" (i.e. organs, skin, bone or muscle). It covers a vast array of domains: from cell therapy to pharmaceutical interventions, from bio-surgery to aesthetic surgery, from human enhancement to fortified food, from smart housing and robots to toxic-free environments. Anti-ageing medicine holds promises but also significant risks and safety issues which are addressesd in this book. It presents the latest scientific evidence on what works or does not work. It also provides public policy recommendations to ensure the protection of consumers and their rights while encouraging research and development. This book is intended for academics, health professionals, business persons, consumers and policy-makers interested in the latest evidence and ethical issues about anti-ageing medicine.

L Szl Moholy Nagy

Autor: Louis Kaplan
Publisher: Duke University Press
ISBN: 9780822315926
File Size: 34,35 MB
Format: PDF
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Marking the centenary of the birth of Laszlo Moholy-Nagy (1895–1946), this book offers a new approach to the Bauhaus artist and theorist’s multifaceted life and work—an approach that redefines the very idea of biographical writing. In Laszlo Moholy-Nagy, Louis Kaplan applies the Derridean deconstructivist model of the "signature effect" to an intellectual biography of a Constructivist artist. Inhabiting the borderline between life and work, the book demonstrates how the signature inscribed by "Moholy" operates in a double space, interweaving signified object and signifying matter, autobiography and auto-graphy. Through interpretative readings of over twenty key artistic and photographic works, Kaplan graphically illustrates Moholy’s signature effect in action. He shows how this effect plays itself out in the complex of relations between artistic originality and plagiarism, between authorial identity and anonymity, as well as in the problematic status of the work of art in the age of technical reproduction. In this way, the book reveals how Moholy’s artistic practice anticipates many of the issues of postmodernist debate and thus has particular relevance today. Consequently, Kaplan clarifies the relationship between avant-garde Constructivism and contemporary deconstruction. This new and innovative configuration of biography catalyzed by the life writing of Moholy-Nagy will be of critical interest to artists and writers, literary theorists, and art historians.

Statistics For Dummies

Autor: Deborah J. Rumsey
Publisher: John Wiley & Sons
ISBN: 1119297516
File Size: 10,59 MB
Format: PDF, Kindle
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Statistics For Dummies, 2nd Edition (9781119293521) was previously published as Statistics For Dummies, 2nd Edition (9780470911082). While this version features a new Dummies cover and design, the content is the same as the prior release and should not be considered a new or updated product. The fun and easy way to get down to business with statistics Stymied by statistics? No fear? this friendly guide offers clear, practical explanations of statistical ideas, techniques, formulas, and calculations, with lots of examples that show you how these concepts apply to your everyday life. Statistics For Dummies shows you how to interpret and critique graphs and charts, determine the odds with probability, guesstimate with confidence using confidence intervals, set up and carry out a hypothesis test, compute statistical formulas, and more. Tracks to a typical first semester statistics course Updated examples resonate with today's students Explanations mirror teaching methods and classroom protocol Packed with practical advice and real-world problems, Statistics For Dummies gives you everything you need to analyze and interpret data for improved classroom or on-the-job performance.

Food Physics

Autor: Ludger Figura
Publisher: Springer Science & Business Media
ISBN: 3540341943
File Size: 47,89 MB
Format: PDF, ePub
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This is the first textbook in this field of increasing importance for the food and cosmetics industries. It is indispensable for future students of food technology and food chemistry as well as for engineers, technologists and technicians in the food industries. It describes the principles of food physics starting with the very basics – and focuses on the needs of practitioners without omitting important basic principles. It will be indispensable for future students of food technology and food chemistry as well as for engineers, technologists and technicians in the food industries. Food Physics deals with the physical properties of food, food ingredients and their measurement.

Instinct And Experience

Autor: Conway Lloyd Morgan
Publisher: Sagwan Press
ISBN: 9781376807585
File Size: 60,54 MB
Format: PDF, ePub
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This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.