Inbound Pr

Autor: Iliyana Stareva
Publisher: John Wiley & Sons
ISBN: 1119462274
File Size: 39,45 MB
Format: PDF, ePub
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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Advances In Organic Geochemistry 1964

Autor: G. D. Hobson
Publisher: Elsevier
ISBN: 1483157113
File Size: 22,82 MB
Format: PDF, Kindle
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Advances in Organic Geochemistry 1964 contains papers presented at the Second International Congress on Organic Geochemistry at Rueil-Malmaison, France on September 28-30, 1964. This collection discusses developments made in the field of organic-chemistry and the incorporation of organic matter with clay minerals. To understand the process involved in such association of materials, the text explains the overall reaction between the clay particles and all the organic and inorganic substances in the test solution. The study gives the trace element assemblages found in the Mansfield Marine Band as an example. Another study discusses the occurrence of isoprenoid alkanes in a Precambrian sediment where alkanes and porphyrin pigments, which remain stable for a long time in many geological conditions, can act as biological markers. The paper notes the Marker Bed of the Precambrian Nonesuch Shale Formation in Michigan. The book also presents more research such as those involving the Black Shales of the South-east Sicilian Triassic Basin and the Cretaceous Black Shales of the Cyrenaica Basin. The text then explains the use of electron spin resonance in studying concentrations of free radicals where the results of different measurements made on a Colorado coal are shown on a table. One paper addresses a study of the relative abundance of stable carbon isotopes as pointers to the evolution and genesis of petroleum. This collection will prove valuable for analytical and organic chemists, chemical engineers, geologists, and students of organic chemistry or geology.

Guerrilla P R

Autor: Michael Levine
Publisher: Harper Collins
ISBN: 006198356X
File Size: 41,73 MB
Format: PDF
Read: 243
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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.

Mime Music And Drama On The Eighteenth Century Stage

Autor: Edward Nye
Publisher: Cambridge University Press
ISBN: 1139497499
File Size: 45,10 MB
Format: PDF, ePub, Docs
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The 'ballet d'action' was one of the most successful and controversial forms of theatre in the early modern period. A curious hybrid of dance, mime and music, its overall and overriding intention was to create drama. It was danced drama rather than dramatic dance, musical drama rather than dramatic music. Most modern critical studies of the ballet d'action treat it more narrowly as stage dance and very few view it as part of the history of mime. Little use has previously been made of the most revealing musical evidence. This innovative book does justice to the distinctive hybrid nature of the ballet d'action by taking a comparative approach, using contemporary literature and literary criticism, music, mime and dance from a wide range of English and European sources. Edward Nye presents a fascinating study of this important and influential part of eighteenth-century European theatre.

Myths Of Pr

Autor: Rich Leigh
Publisher: Kogan Page Publishers
ISBN: 0749479604
File Size: 36,64 MB
Format: PDF, ePub, Docs
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Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.