Purpose The Starting Point Of Great Companies

Autor: Nikos Mourkogiannis
Publisher: St. Martin's Press
ISBN: 1466887443
File Size: 10,56 MB
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In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.

Purpose The Starting Point Of Great Companies

Autor: Nikos Mourkogiannis
Publisher: Macmillan
ISBN: 0230605303
File Size: 37,38 MB
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An authority on international business shares the secrets of good management and corporate strategy as he demonstrates how ideas and their proper implementation can take a company from good to great and presents a new model that redefines the way a company does business by emphasizing ideas and values over organization and structure. Reprint. 30,000 first printing.

Purpose The Starting Point Of Great Companies

Autor: Nikos Mourkogiannis
Publisher: Macmillan
ISBN: 1403975817
File Size: 62,85 MB
Format: PDF, Docs
Read: 3772
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An authority on international business shares the secrets of good management and corporate strategy as he demonstrates how ideas and their proper implementation can take a company from good to great and presents a new model that redefines the way a company does business by emphasizing ideas and values over organization and structure. 75,000 first printing.

It S Not What You Sell It S What You Stand For

Autor: Roy M. Spence Jr.
Publisher: Penguin
ISBN: 1440697906
File Size: 58,15 MB
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Who is Roy Spence and what makes him the Pied Piper of Purpose? Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It's the secret to developing a more fulfilling work life as well as a healthier bottom line. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, "It's your reason for being that goes beyond making money, and it almost always results in making more money than you ever thought possible." It's not soft stuff, as some might scoff. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. It deserves just as much attention as strategy, execution, and innovation. A real purpose can't just be words on a piece of paper. It has to get under the skin of every member of your organization like Southwest's purpose of democratizing the skies or Walmart's of saving people money so they can live better. If you get it right, your people will feel great about what they're doing, clear about their goals, and excited to get to work every morning. No organization is too big or too small, too niche or too mundane, to benefit from a clearly defined purpose. Spence and coauthor Haley Rushing share their insider insights and case studies to help you discover your organization's purpose, proclaim it to the world, and apply it to everything you do. This book will force you to address some tough and profound questions: •What difference do we want to make in the world? •What do we really stand for? •Do we have purpose-based leaders in key roles? •Do our employees feel like what they do matters? •Would our customers miss us if we ceased to exist? •Do we bring our purpose to life everywhere we can both internally and externally? Spence's hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and with a little luck,make history. From the Hardcover edition.

The Story Of Purpose

Autor: Joey Reiman
Publisher: John Wiley & Sons
ISBN: 1118463994
File Size: 20,59 MB
Format: PDF
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A proven methodology for building a purpose-powered organization Some ideas are bigger than others, and the Master Idea—your company's purpose—is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, The Story of Purpose details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace. The Story of Purpose incorporates stories of purpose from Procter & Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization Offers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders The Story of Purpose will leave you asking yourself "what gets me up in the morning?" instead of "what keeps me up at night?"

Peak

Autor: Chip Conley
Publisher: John Wiley & Sons
ISBN: 9780787988616
File Size: 27,23 MB
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After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot.com, post-9/11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.

Purpose

Autor: Nikos Mourkogiannis
Publisher: Palgrave Macmillan
ISBN: 9780230604100
File Size: 26,20 MB
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What is it that great management teams do? How do they create sustained competitive advantage? Strategy is typically thought of as management's plan for a company, but the author argues that companies must satisfy the need for purpose - a set of values that defines a company and inspires its employees.

Grow

Autor: Jim Stengel
Publisher: Crown Books
ISBN: 0307720357
File Size: 26,97 MB
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Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.

Start With Why

Autor: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
File Size: 43,14 MB
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Draws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people.

Good To Great

Autor: Jim Collins
Publisher: Harper Collins
ISBN: 0066620996
File Size: 61,11 MB
Format: PDF, ePub
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The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?