The Idea Factory

Autor: Jon Gertner
Publisher: Penguin
ISBN: 0143122797
File Size: 41,22 MB
Format: PDF
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Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful.

The Idea Factory

Autor: Jon Gertner
Publisher: Penguin
ISBN: 1101561084
File Size: 53,38 MB
Format: PDF, ePub
Read: 1097
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From its beginnings in the 1920s until its demise in the 1980s, Bell Labs-officially, the research and development wing of AT&T-was the biggest, and arguably the best, laboratory for new ideas in the world. From the transistor to the laser, from digital communications to cellular telephony, it's hard to find an aspect of modern life that hasn't been touched by Bell Labs. In The Idea Factory, Jon Gertner traces the origins of some of the twentieth century's most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men-Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker-who spent their careers at Bell Labs. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. From the Trade Paperback edition.

The Idea Factory

Autor: Jon Gertner
Publisher: Penguin Press HC
ISBN: 9781594203282
File Size: 74,20 MB
Format: PDF, ePub, Docs
Read: 1767
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Highlights achievements of Bell Labs as a leading innovator, exploring the role of its highly educated employees in developing new technologies while considering the qualities of companies where innovation and development are most successful.

The Idea Factory

Autor: Pepper White
Publisher: MIT Press
ISBN: 9780262250368
File Size: 28,16 MB
Format: PDF, Mobi
Read: 9648
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This is a personal story of the educational process at one of the world's great technological universities. Pepper White entered MIT in 1981 and received his master's degree in mechanical engineering in 1984. His account of his experiences, written in diary form, offers insight into graduate school life in general -- including the loneliness and even desperation that can result from the intense pressure to succeed -- and the purposes of engineering education in particular. The first professor White met at MIT told him that it did not really matter what he learned there, but that MIT would teach him how to think. This, then, is the story of how one student learned how to think. There have of course been changes at MIT since 1984, but its essence is still the same. White has added a new preface and concluding chapter to this edition to bring the story of his continuing education up to date.

The Business Idea Factory

Autor: Andrii Sedniev
Publisher: CreateSpace
ISBN: 9781493682201
File Size: 23,30 MB
Format: PDF, Docs
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The Business Idea Factory is an effective and easy-to-use system for creating successful business ideas. It is based on 10 years of research into idea-generation techniques used by the world's best scientists, artists, CEOs, entrepreneurs and innovators. The book is entertaining to read, has plenty of stories and offers bits of wisdom necessary to increase the quantity and quality of ideas that you create multiple times. Once you begin applying strategies described in this book, you will create successful business ideas regularly and make your life more adventurous. You will realize that there are few things that can bring as much joy and success in business as the moment when an excellent idea comes to your head.

The Idea Hunter

Autor: Andy Boynton
Publisher: John Wiley & Sons
ISBN: 9781118038864
File Size: 64,37 MB
Format: PDF, ePub
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A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.

How To Kill A Unicorn

Autor: Mark Payne
Publisher: Crown Business
ISBN: 0804138745
File Size: 57,89 MB
Format: PDF, ePub
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A unique behind-the-scenes look at the groundbreaking methodology that today's most in-demand innovation factory uses to create some of the boldest products and successfully bring them to market. Today, innovation is seen by business leaders and the media alike as the key to growth, a burning issue in every company, from startups to the Fortune 500. And in that space, Fahrenheit 212 is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. Under Mark Payne, the firm's president and head of Idea Development, Fahrenheit 212, since its inception a decade ago, has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Campbell's Soup, LG, Starbucks, Mattel, Office Depot, Citibank, P&G, American Express, Nutrisystem, GE, and Goldman Sachs, to name but a few. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology, combining what it calls Magic--the creative side of innovation--with Money, the business side. They explore every potential idea with the end goal in mind--bringing an innovative product to market in a way that will transform a company's business and growth. In How to Kill a Unicorn, Mark Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm and offers blow by blow inside accounts of how they grapple with and solved their biggest challenges.

The Oil And The Glory

Autor: Steve Levine
Publisher: Random House
ISBN: 1588366464
File Size: 64,39 MB
Format: PDF, Kindle
Read: 99
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Remote, forbidding, and volatile, the Caspian Sea long tantalized the world with its vast oil reserves. But outsiders, blocked by the closed Soviet system, couldn’t get to it. Then the Soviet Union collapsed, and a wholesale rush into the region erupted. Along with oilmen, representatives of the world’s leading nations flocked to the Caspian for a share of the thirty billion barrels of proven oil reserves at stake, and a tense geopolitical struggle began. The main players were Moscow and Washington–the former seeking to retain control of its satellite states, and the latter intent on dislodging Russia to the benefit of the West. The Oil and the Glory is the gripping account of this latest phase in the epochal struggle for control of the earth’s “black gold.” Steve LeVine, who was based in the region for The Wall Street Journal, The New York Times, and Newsweek, weaves an astonishing tale of high-stakes political gamesmanship, greed, and scandal, set in one of the most opaque corners of the world. In LeVine’s telling, the world’s energy giants jockey for position in the rich Kazakh and Azeri oilfields, while superpowers seek to gain a strategic foothold in the region and to keep each other in check. At the heart of the story is the contest to build and operate energy pipelines out of the landlocked region, the key to controlling the Caspian and its oil. The oil pipeline that resulted, the longest in the world, is among Washington’s greatest foreign policy triumphs in at least a decade and a half. Along the way, LeVine introduces such players as James Giffen, an American moneyman who was also the political “fixer” for oil companies eager to do business on the Caspian and the broker for Kazakhstan’s president and ministers; John Deuss, the flamboyant Dutch oil trader who won big but lost even bigger; Heydar Aliyev, the oft-misunderstood Azeri president who transcended his past as a Soviet Politburo member and masterminded a scheme to loosen Russian control over its former colonies in the Caspian region; and all manner of rogues, adventurers, and others drawn by the irresistible pull of untold riches and the possible “final frontier” of the fossil-fuel era. The broader story is of the geopolitical questions of the Caspian oil bonanza, such as whether Russia can be a trusted ally and trading partner with the West, and what Washington’s entry into this important but chaotic region will mean for its long-term stability. In an intense and suspenseful narrative, The Oil and the Glory is the definitive chronicle of events that are understood by few, but whose political and economic impact will be both profound and lasting.

Behemoth A History Of The Factory And The Making Of The Modern World

Autor: Joshua B. Freeman
Publisher: W. W. Norton & Company
ISBN: 0393246329
File Size: 73,57 MB
Format: PDF, Mobi
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A sweeping, global history of the rise of the factory and its effects on society. We live in a factory-made world: modern life is built on three centuries of advances in factory production, efficiency, and technology. But giant factories have also fueled our fears about the future since their beginnings, when William Blake called them "dark Satanic mills." Many factories that operated over the last two centuries—such as Homestead, River Rouge, and Foxconn—were known for the labor exploitation and class warfare they engendered, not to mention the environmental devastation caused by factory production from the beginning of the Industrial Revolution up to today. In a major work of scholarship that is also wonderfully accessible, celebrated historian Joshua B. Freeman tells the story of the factory and examines how it has reflected both our dreams and our nightmares of industrialization and social change. He whisks readers from the textile mills in England that powered the Industrial Revolution and the factory towns of New England to the colossal steel and car plants of twentieth-century America, Eastern Europe, and the Soviet Union and on to today’s behemoths making sneakers, toys, and cellphones in China and Vietnam. The giant factory, Freeman shows, led a revolution that transformed human life and the environment. He traces arguments about factories and social progress through such critics and champions as Marx and Engels, Charles Dickens, Alexander Hamilton, Henry Ford, and Joseph Stalin. He chronicles protests against standard industry practices from unions and workers’ rights groups that led to shortened workdays, child labor laws, protection for organized labor, and much more. In Behemoth, Freeman also explores how factories became objects of great wonder that both inspired and horrified artists and writers in their time. He examines representations of factories in the work of Charles Sheeler, Margaret Bourke-White, Charlie Chaplin, Diego Rivera, and Edward Burtynsky. Behemoth tells the grand story of global industry from the Industrial Revolution to the present. It is a magisterial work on factories and the people whose labor made them run. And it offers a piercing perspective on how factories have shaped our societies and the challenges we face now.

The Business Book

Autor: DK
Publisher: Penguin
ISBN: 1465438386
File Size: 44,33 MB
Format: PDF
Read: 6576
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The Business Book clearly and simply explains all of the key theories that have shaped the world of business, management, and commerce. Using easy-to-follow graphics and artworks, succinct quotations, and thoroughly accessible text, The Business Book introduces the would-be entrepreneur and general reader alike to the work of great commercial thinkers, leaders, and gurus. The Business Book includes: - Almost 100 quotations from the great business thinkers and gurus - Information on every facet of business management, including alternative business models, with real life examples from the marketplace - A structure that takes the reader through every stage of business strategy, from start-up to delivering the goods The clear and concise summaries, graphics, and quotations in The Business Book will help even the complete novice understand the key ideas behind business success.